Word: profit
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...that replacing a legend is daunting. Chip mogul Morris Chang, who founded TSMC in 1987 and built it into the world's largest manufacturer of custom-made chips, named Tsai, a 15-year TSMC veteran, his successor. (Chang remains chairman.) Tsai is already forecasting a gaudy 43% quarterly gross-profit margin for the $8 billion company. Tsai knows TSMC inside out, having held nearly every senior position, and has lived up to his strong nickname: Buffalo. --By Joyce Huang/Taipei...
...underneath the façade of generosity is a huge cash cow. Bottled water is one of the most profitable retail beverages, and Starbucks is clearly aiming to increase its sales of water with Ethos’ marketing campaign, which includes brochures and signs in its stores. Considering that Starbucks has 4,666 stores in the U.S. (as of April) and charges $1.80 per bottle—for an approximate $1 profit (Starbucks wouldn’t confirm this amount)—the corporation is set to make far more in profit from Ethos than what it has promised...
Bartle said he is very supportive of the Ethos concept, though he confirmed that five cents is nowhere near the profit Starbucks makes on each bottle. “The basic rule,” he said, “is that the more money that goes to good causes, the better.” When I raised the point that Starbucks and Ethos have probably spent millions on their marketing campaign, which includes a two-month R.V. tour, he said, “that’s the fundamental dilemma Keeper Springs faces. We don’t spend...
...eBay spending $2.6 billion to buy a $60 million Internet phone company called Skype that has yet to turn a profit? During a presentation to investors this week, eBay CEO Meg Whitman used 75 PowerPoint slides to justify her intense, and expensive, interest in Skype, but analysts were skeptical. Whitman enthusiastically pitched the idea that Skype, a free service that lets users talk to each other via computer, would increase eBay's transaction volume by making it easier for buyers and sellers to talk to each other. She theorized that eBay could start collecting new fees from its users...
...promise--the winner of a recent 3,100-mile ultramarathon in New York City, not sanctioned by USA Track & Field, finished the race in Spiras--has helped the company's sales jump, from $650,000 in 2002 to $3.9 million last year. The company now turns a profit and is on pace to double sales, to $8 million in 2005. "Spira is already comparable to the best running shoes on the market," says Ray Fredericksen, founder of sporting-goods consultancy Sports Biomechanics...