Word: profit
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...phased rapid transit system could connect institutional and commercial centers in an arc around greater Boston’s urban core, local pundits from the public, private and non-profit sectors said Monday at a town hall meeting at the Kennedy School of Government...
...worker to let her stay with her big sister. The other is that the Disney movie they are in, Lilo & Stitch, must make a bundle--or Hollywood could hear a death knell for the traditional animated feature. Disney's beleaguered boss, Michael Eisner, has to hope there is still profit in the hand-drawn cartoons that made Disney's name and fortune but have faded as computer-generated (CG) films have flourished...
...again. Cathay Pacific spokesman Patrick Garrett admits that investing in luxury touches like an in-cabin cocktail bar while the economy takes a nosedive seems counterintuitive, but it's the only way to keep patrons coming back. "Business class is the most competitive market, an airline's biggest profit earner and comprises the most demanding customers," says Garrett...
Smart movies can be smart business. Though big-studio offerings like Unfaithful and Road to Perdition come with big budgets, most of this summer's alternative films are low-cost endeavors with wider profit margins. There's a word for this strategy: counterprogramming. The classic example is Saving Private Ryan, an R-rated war movie that became an unlikely blockbuster in the summer of 1998. But this summer's crop of good alternative films is even more bountiful than usual...
...About a Boy last month, hoping that female moviegoers would choose Hugh Grant over Spidey and Anakin. Though the comedy got stellar reviews and has already earned back its $27 million cost, it might have made more in a less crowded season. A small art film can turn a profit in a few theaters, while more expensive films intended as counterprogramming must compete with blockbusters for a wider audience. Universal plans to keep About a Boy on select screens throughout the summer and pull it up to a $40 million gross by "constantly monitoring the marketplace and conditions," says Universal...