Word: profit
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...merchandisers seem to be asking. There are Flintstones vitamins and Rugrats toothpaste, so why not Harry Potter body wash? Sorcerer’s Stone ushers in a buying bonanza for consumers and a piñata of profit for marketers, spewing out Harry Potter action figures and overpriced jelly beans. In addition to the board games and Legos are two more films, the first of which goes into production on Nov. 19, three days—count them, three—after Sorcerer’s Stone comes out. By the time the next movie opens, the first deluge...
...over-promoting the film in order to keep rabid fans salivating for the briefest pinch of Potter-news, Warner Brothers will maximize both profit and continued universal interest in the series. Diane Nelson, Warner Bros.’ senior vice president for family entertainment, points out in the New York Times: “We also asked [Coca-Cola] to include a philanthropic component; there’s this huge literacy program that’s part of the Coke campaign. We think this goes to the spirit of what is inherent in the Harry Potter brand. None of this...
Burch said she frequently sends out e-mails about job openings at non-profit companies that work in areas related to the Social Studies curriculum. The SparkNotes e-mail was the first non-Social Studies-related e-mail she has sent, she said...
After passing the presidential reins to Bok in 1971, Pusey moved to New York City, working for a variety of non-profit organizations...
After passing the presidential reins to Bok in 1971, Pusey moved to New York City, working for a variety of non-profit organizations...