Word: profit
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This is one game where the bookies like it when customers win. Why? Partly because the bookies usually profit by adjusting their spreads and by constantly trading in the underlying markets to hedge clients' bets. More often than not, they come out ahead. "Last year our clients made more than they lost, yet we had a record year as well," says Michael Murray, associate director at IG Index, a London-based firm that pioneered financial spread betting 26 years ago and remains the market leader. IG Index set up shop as a financial spread-betting bookmaker, initially offering spreads...
...hilarious Internet natural (at least to my admittedly twisted mind) was that publishers and media people seem to see exactly this sort of monster whenever they contemplate the Net in general and e-lit in particular: a troublesome strangler fig that just might have a bit o' the old profit in it. If, that is, it's handled with gloves...
...just an electronic mirage floating out there all by itself, like Samuel Coleridge's stately pleasure dome, with no printing costs, publisher's cuts or agents' fees to pull it down. Advertising aside (I did some, not much), costs are low to the point of nonexistence, and the profit potential is unlimited...
...particularly noted the power of non-profit organizations to affect change...
...clearly has an interest in the public sector or the non-profit...