Word: profitability
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Dates: during 1930-1939
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Most self-conscious about problems like race prejudice and the fight for social justice are Warner Bros. But most of the $5,876,183 profit their company netted during its last fiscal year came from Dick Powell musicals, crime stories opportunely snatched from newspaper headlines, feathery comedies. With recent earnings over a million dollars less than those of the first six months of the last fiscal year, Warners have decided on a return to the brisk action film of the G-Man and public-enemy cycle that pulled them out of their last slump. For such a return, James Cagney...
...held no conventions, has announced only that it will make 54 features next season. For 1937, the corporation's net income totaled $1,821,166, a drop of over $600,000 from the previous year. On picture production it lost $236,909, made most of its profit from its theatre chain...
...funniest comedy in cinema. For Columbia's good standing with the carriage trade, the men chiefly responsible are the team of Director Frank Capra and Writer Robert Riskin (It Happened One Night, Mr. Deeds Goes To Town, Lost Horizon). Last fiscal year (June 26) unpretentious Columbia cleared a profit of $1,317,771. Of next season's schedule of 40 films, high spot will probably be Director Capra's production of the 1936 Pulitzer Prize play, You Can't Take It With...
...Accepted, subject to court's approval, nolo contenders pleas in its oil profit-fixing, anti-trust case (see p.48...
Scheduled for trial next September is Madison Case No. 2 in which the Government accused virtually the same officers and companies of having violated the Sherman Act in another way-by demanding uniform jobber contracts and permitting jobbers only a carefully defined profit. Last week, considering the amount of time and money they had already spent and might still have to spend, 14 of the 22 accused oil companies and eleven of their executives* decided to plead nolo contender e. That meant they agreed to pay maximum fines and court costs amounting to $400,000-which, considering the cost...