Word: profitability
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Dates: during 1950-1959
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...firmly held opinions on the right equipment and tactics for big-game hunting. One hunter will spend thousands of dollars for his kit, including such luxury items as Abercrombie & Fitch Co.'s pure cashmere long underwear (price $99) and binoculars (at $230). Another will actually turn a profit on a hunting trip, spend less than $100 and come home with enough venison to stock his freezer...
When General Motors was incorporated in 1916, the net profits of all 80,000 U.S. manufacturing corporations were $4,157,-626,000. Last week General Motors alone announced that by year's end it would earn, after taxes, a profit exceeding $1 billion. Never before in history has one corporation made so much in so short a time. In fact, after just three-quarters of 1955, G.M.'s profits amounted to a staggering $912,887,537, or more than it had ever earned in the whole of its best previous year (1950: $834 million...
...past two years. The Masters, once the petitions were dead and the present parietal rules established, were delighted to stick with the status quo. (The Houses now are idyllically masculine at 2 p.m. on weekdays, and House dances on home football weekends are inhumanly mobbed--at a fine profit for the House committees). Meanwhile, two classes of undergraduates have left the College since parietal rules were last an issue, and by the time today's juniors and seniors have graduated no student will ever think that the hours of 4 to 7 p.m. on weekdays...
...spite of his identification with serious literature, therefore, the "trade publisher" is primarily concerned with financial profit. Yet certainly not all authors write with sales in mind, and their ideas do not have to be popular to reach print. As George A. Hall '47, of Little, Brown, put it, "There are many books today, like those of Alan Paton, that deal with unpleasant subjects. Ordinarily an unpleasant book is a hard book to sell, but if it is beautifully written, there is no reason why it should not be as successful as a piece of sheer entertainment...
...project, coordinated by World University Service, a non-profit service organization, will attempt to bridge the gap between Indian university students and the villages in nearby areas...