Word: profitability
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Dates: during 1950-1959
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...long-taboo topics as organized crime, prostitution and homosexuality, not infrequently reports that a person has died rather than "passed on"-a sharp departure from World War I days when, it is related, a hard-pressed correspondent, described a battlefield littered with "passed-on mules." When it comes to profit, the Monitor has netted only $260 in the past 15 years; it firmly excludes a long list of advertisers it does not condone (e.g., whiskies, tobacco, patent medicines, coffee, tea) and refuses to run any ad containing the abbreviation "Xmas...
...beat Pancho, 6-4, 6-3, 8-6, to take a 6-5 lead on the tour. It was obviously paying off for Big Jake too. As he counted crowd after capacity crowd, he happily predicted that he would come home with a whopping profit...
...Krafft Ehricke, Convair's astronautics expert, calls "wandering in the tomorrows"-to put it on top of the new atomic-space age. This year the company will invest $15 million in research into everything from desalting of sea water to astronautics. Though it can hope for no profit for years, it has sunk $15 million into its General Atomic Division for basic research rather than have it manufacture reactors that may soon be obsolete, thus hopes to develop better models and get a bigger market in the 1960s...
...profit, high-volume defense business. General Dynamics' earnings-about 3% of sales-are not overimpres-sive. To get the company into more profitable fields. Pace would like to increase General Dynamics' nonmilitary business to 50%. Convair is turning out jet-powered 880 airliners (though sales have so far been disappointing). Stromberg-Carlson is bending its efforts toward new and better electronic computers that could open up vast new commercial markets for General Dynamics. And last fall the corporation worked out a merger through an exchange of stock with Liquid Carbonic, an international producer of industrial and medical gases...
Well-brought-up Author Gaskell sees her fairyland through a kaleidoscope made of prunes and prisms; she might profit if she could spend a semester as an exchange student in Berthe Grimault's barnyard...