Word: profitability
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Dates: during 1950-1959
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Mankowitz has exercised his self-reserved right so often that today he is less poacher than pro. Son of an East End trader who taught him that "the only good deal is one that shows everyone a profit," Cambridge-educated Wolf Mankowitz has made a good deal indeed for the British theater. He has brought it a bubbling British enthusiasm that pays off at the box office whether his shows are being polished in Director Joan Littlewood's East End Theater Royal or bargaining for big money on the other side of town. Even in the West...
...Test of Vigor. More and more research is needed. Although industry spent $10 billion on research this year, it will have to spend still more. "The company that stints on research these days," says General Telephone & Electronics President Don Mitchell, "will give some short-term gain to its profit-and-loss statement, but it won't have any profit statement to worry about by 1970." Mitchell knows from experience that research pays off at a prodigious rate. "That means that $100 spent on research will bring back anywhere from $2,500 to $5,000 over a 25-year period...
Transmission) signed up on a similar profit-sharing basis for a minimum investment of $126 million...
...choosing Schering as his initial target, Senator Kefauver picked a good example of the high-profit potential of the drug industry. Set up in Bloomfield, N.J., in 1935 by Germans to make sex hormones, Schering had only $3,000,000 in annual sales when the Government confiscated the company in 1942, and put Francis Brown, then a young Government attorney, in charge. The Government sold the company for $29 million in 1952, and within five years its yearly net exceeded that. But success was not guaranteed. A year after the stock went on the market at $17.50, it dropped...
Mike (the older brother) and Ralph Cahaly estimate that 90 per cent of their business comes from Harvard undergraduates. So dedicated are the two to the College trade that on snowy January final examination mornings they sell huge handfuls of three-penny postcards, at no profit to themselves, to students who have invariably forgotten to trek to the postoffice...