Word: profitability
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Dates: during 1970-1979
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...late 1950s and early 1960s Chrysler Corp., like many another U.S. company, transformed itself into a multinational: it built or bought plants from Turkey to Australia so that it could compete worldwide with GM and Ford. But in recent years the foreign operations have brought Chrysler more pain than profit, so now the financially beset smallest member of the U.S. Big Three seems well on its way to turning itself into something much rarer: an ex-multinational...
...small airlines undoubtedly would prosper by moving into profitable niches overlooked by the bigger carriers. Southwest, a small regional carrier, has applied for routes to Chicago with a regular fare 50% below that of the major airlines, and it could perhaps make a marginal profit on that heavily traveled run. Freddie Laker is the perfect example of a small operator who chose a lucrative route and cut rates to fill his planes beyond the break-even point. But Laker incurs none of the costs of providing service to small communities that could not fill up his planes...
...Washta (pop. 319), Joyce Johnson and friends from the United Methodist Church sold 600 Ibs. of hamburger and 400 Ibs. of hot dogs, 1,500 pieces of fruit, 7,000 candy bars and close to 280 cases of soda (no beer); the women figured on a $2,000 profit for the church. Outside Iowa Falls (pop. 6,454), Robert Eddy and pals set up a keg of suds in his van with a sign proclaiming FREE BEER. At Varina (pop. 140), where the Lions Club put on a spread (ham sandwiches, apples, homemade cookies, hot dogs) outside the elementary school...
...This week the magazine's first film venture, a college satire titled National Lampoon's Animal House, opens in 600 theaters nationwide. Bolstered by good reviews and Star, John Belushi, the movie is already playing to smash business in New York City and should return a hefty profit on its modest $2.7 million production cost...
Those writers, now in their 30's, remain an elite and clubby group: bright children of the '60's who have put their angst to work for fun and profit. Explains Kenney, 31 and a Lampoon-made millionaire: "The Harvard Lampoon was my 'animal house.' I didn't want it to end, so I got Matty to make it a national magazine. Now, as I look back at the past decade, I see a group of about 30 people that I have worked with again and again. I expect to work with them...