Word: profitability
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Dates: during 1970-1979
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...finally got his New York-London Skytrain shuttle off the ground last week, after 6% years of bucking the world's established airlines and his own government through marathon rounds of regulatory hearings and court battles. A classic free enterpriser, Laker is convinced that he can make a profit by bringing transoceanic travel within the reach of almost anyone: backpacking youths, retired folks, modestly paid workers-especially those who have rarely, if ever, flown before...
...such independent outpatient surgical clinic was opened seven years ago in Phoenix by two anesthesiologists, Drs. Wallace A. Reed and John L. Ford. Since then, some 46,000 patients have passed through the six operating rooms of their Surgicenter. While the establishment has only recently begun to show a profit, it has spawned three satellite Surgicenters -in Sacramento and Palo Alto, Calif., and in Louisville-and inspired dozens of unaffiliated imitators in other cities. Says Ford: "Up to 40% of all surgery can be done on a come-and-go basis. Our objective is to keep people from being hospitalized...
...majority of the ads are offensive not because they tell lies but because the image they portray is ludicrous. Take, for instance, the television spot run by Texaco this summer. The announcer asks various customers, "How much profit do you think we make on a gallon of gas?" They respond with assurance, "Gee, at least thirty cents or more," or "I don't know, but a lot." The announcer then tells viewers sternly but calmly that many people are under this misconception but that in reality, Texaco only makes about one-and-a-half cents profit per gallon...
...Mobil questioned the desirability of a switch to coal on the grounds that it raised serious environmental questions, including the problems of strip mining in the West. So Mobil took both sides of the environmental controversy depending on what best suited, not the energy needs of America, but the profit margin of Mobil. As long as these political statements were made in the form of ads, though, Mobil was never held publicly accountable for them and could always give the impression of being public-minded and noble...
...fortnight ago, the pacesetting 30-share Financial Times stock market index reached an alltime high of 549.2, six points above its previous record in May 1972. Profit taking and some unfavorable corporate reports have since eroded prices somewhat; last week the FT index closed at 504.7, still a spectacular rebound from its nadir of 146 in January...