Word: profitability
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Dates: during 1970-1979
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...bubble of another sort burst for Correspondent Patricia Delaney when she revisited her former Beverly Hills condominium. Delaney was still riding high over the $10,000 profit she had made 18 months earlier, when she sold the condominium after being reassigned to Chicago. But, says Delaney, "my joy turned to dismay after seeing my old neighborhood. My condominium was for sale again-at $55,000 more than my 1976 selling price...
...acquisition is richer in history than profit. Founded as a high-class men's magazine by Gingrich and two partners, Esquire has been a clever and richly wrought showcase for most major writers of the century, from Thomas Wolfe to Tom Wolfe. But with the rise of raunchier men's books (Hugh Hefner dreamed up Playboy after leaving a $60 a week Esquire promotion-writing job in 1952), and uncertainty about what Esquire's voice should be (the monthly has had four editors in as many years), advertising and circulation have dwindled. Over the past two fiscal...
...Rock-tried for a little of the defiance and vitality Elvis got in his music, but such ambitions were quickly forsaken for formula. Elvis beefed about the scripts, which he once contemptuously dismissed as "travelogues," but Parker could point to the fact that each of the movies turned a profit-often a handsome one-and that the sound track from one of these travelogues, Blue Hawaii, was Presley's bestselling album ever. The Colonel was constantly nudging Presley away from rock, stuffing him into an entertainment package that offered a little something for everyone. Audiences stayed loyal, and Presley...
...world's consummate amateur, George Plimpton, has called signals for the Detroit Lions, played tennis with Pancho Gonzales, boxed with Archie Moore and pitched to Willie Mays-all in the name of journalistic curiosity and publishable profit. "Ernest Hemingway once said that my daydreams were the dark side of the moon of Walter Mitty," says Plimpton, 50. "I agree. It's nightmarish, these sports. They are painful, not joyful." Plimpton's latest joyless endeavor is race-car driving. He is revving up a book about the track and plans to get the feel...
...villagers. So it has been ever since the 17th century, when the pageant was started after an epidemic of bubonic plague. During the last run in 1970, the 93 performances of the daylong Roman Catholic folk drama drew 530,000 visitors and blessed the village with a net profit of $7.8 million...