Word: profitability
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Dates: during 1980-1989
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...maybe, are Hollywood's Hispanic films. "They're made for a little and make a lot," says Cheech Marin, whose Born in East L.A. cost $5.1 million and grossed $17.4 million. "In a business where only three out of ten films show a profit, Hispanic films return more on the dollar than their mainstream counterparts." If Hispanic films produce black ink -- and they have -- studios will take an educated gamble on making more. As La Bamba's director, Luis Valdez, notes, "There are more projects in the works now than in the rest of the '80s combined...
This spring three films with Hispanic themes opened. The Milagro Beanfield War, Robert Redford's $30 million social fable, may never make its money back. But Ramon Menendez's Stand and Deliver, though no blockbuster, is already showing a profit. And Salsa, a cheap blend of West Side Story and Dirty Dancing, made some quick money. Next, Puerto Rican-born Raul Julia, one of the few Hispanics to work regularly and rewardingly on stage and screen, stars with Sonia Braga (Brazil) and Richard Dreyfuss (Brooklyn) in Moon over Parador, a satire about South America. Then Julia will play a Salvadoran...
...Anybody who decides to take on non-profit andcommunity responsibility is going to find himselffrom time to time subject to potential conflictsof interest," MacDougall said. "You have to relyon common sense and good judgment--it is part ofmanaging your affairs responsibly...
Already, farmers have proved they are able to profit in some districts where unsubsidized irrigation costs as much as $75. They shift to crops that use less water, require heavy capital investment and bring a higher price: orchard fruits and nuts, specialty vegetables, safflower. They invest in drip irrigation and other water-saving technologies, and, where possible, water their land with inexpensive sewage effluent...
...land and the complex social interactions between whites and Native Americans and among mutually mistrustful Navajo, Hopi and Apache. Here the plot centers on traditionalists who want to preserve ancient burial places, anthropologists and archaeologists who seek to study them, and "pot hunters," who pillage the sites for quick profit. Hillerman offers plenty of surprise and danger. But what lingers is the scenes of digging by moonlight and the diggers' reveries about the mysterious Anasazi, who went to such trouble to honor their dead a millennium ago. Careful with the facts, A Thief of Time nonetheless transmutes knowledge into romance...