Word: profitability
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Dates: during 2000-2009
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Coke returned in 1993, after India's liberalization, buying a competitor's bottling network and local soft-drink brands like Thums Up cola and Limca lemon drink. Over the next decade, Coke invested more than $1 billion, turning a profit in India for the first time...
...president knows this better than almost anyone. And nowhere do we see this knowledge at work more than in his careful positioning on the creation of a public option, a not-for-profit, government-run insurance provider. Although there is much to say about budget woes—and rightly so—discussion about a public option not only serves as the fulcrum for legislation, but also speaks volumes about the attitude of the country and where we’re headed...
...NASA soon. Mount says that Harvard is a “target School for the CIA, FBI, and State Department because of its in-depth language programs and strong writing programs.” Renee M. Ragin ’10, a member of the non-profit “Partnership for Public Service,” a D.C.-based organization that aims to educate students about ways they can get involved in public service, also said that she had detected an increased interest in the public sector in the last year. With fewer career options available because...
...With a staff of about 25 employees at Mercury and 10 or so at Fox, Beck Inc. is doing its part to jump-start the economy. And there are ancillary industries feeding on the success of Beck and others like him. Both left- and right-wing not-for-profit groups operate as self-anointed media watchdogs, and one of the largest of these - the liberal group Media Matters for America - has a multimillion-dollar budget. Staff members monitor Beck's every public utterance, poised to cherry-pick the most inflammatory sentences. (Conservative outfits do the same for the likes...
...Extreme talk, especially as practiced by a genuine talent like Beck, squeezes maximum profit from a relatively small, deeply invested audience, selling essentially the same product in multiple forms. The more the host is criticized, the more committed the original audience becomes. And the more committed the audience, the bigger target it presents to the rant industry on the other side of the spectrum. A liberal group called Color of Change has organized an advertiser boycott of Beck's TV show - great publicity for the group and a boon to Beck's ratings...