Word: profitable
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Dates: during 1940-1949
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...government economists were not the only prophets of boom. "Outlook," a Wall Street investment weekly, declares jubilantly: "Profits in prospect for industrial corporations generally over the next few years are likely to make 1929 and 1937 look small by comparison." While the big days of 1929 are being made to look small by today's high-profit businessmen, while rising prices increase profit margins and the swollen net profits of wartime are surpassed in the rush to "get yours," who will be thinking of that day several years from now when the seemingly inexhaustible consumer demand created by wartime shortages...
American opposition to the exclusion of Spain is a partial result of pressure from U. S. airlines eager for Spanish airfields with which to tap the lucrative European air market. As has been too often the case in our domestic history, the realities of profit and loss statements have now been substituted for moral value in our present foreign policy. Only in those instances where the prospect of capital gain has not been a factor has our policy towards Franco been uncompromising. Such a case arose at Lake Success last week when the United States joined with the other nations...
Distance was not the only factor which insulated many businessmen against belief in a bear market and the business slump it presaged. The volume of retail trade was also good insulation. Throughout the U.S., retail trade was 30 to 35% above a year ago; retail profits were even higher. Last week Sewell Avery's Montgomery Ward reported $20,558,000 net profit for the six months ending July-nearly three times as much as a year ago. There was other insulation: Bror Dahlberg's Celotex Corp. (wall board, asphalt and gypsum products) piled up profits...
More for Less. The "break-even" point of many a mass producer-i.e., the point at which rising volume cuts unit costs enough to show a profit, has also soared upwards. Example: the Ford Motor Co. which, before the war, was assumed, along with other automakers, to break even at 35% of capacity, must now operate at 75% of capacity to break even. This year it has -made 280,000 cars so far-and lost $38,000.000 net. Last week Young Henry Ford got a 6% boost in his car ceilings. G.M. is also seeking a boost. But somewhere...
Said A. & P. President Hartford: "Our company grew to its present size because we believed it was better to sell 200 Ibs. of butter at 1? a pound profit than 100 Ibs. at 2? a pound profit." What President Hartford propounded was the basic idea on which U.S. mass production and mass retailing is based. But if the higher courts do not overrule last week's decision, those ideas may cost each defendant as much as a $10,000 fine and two years in prison. And eventually U.S. consumers may find themselves paying more for their food...