Word: profitable
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Dates: during 1940-1949
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Drugstores, already working under fair-trade prices high enough for profit, have suffered least from ceiling pressure-one big chain (United-Whelan) is even planning a "ceiling-prices-smashed!" sale. Department and drygoods stores have enough leeway in fashion merchandise and "soft" goods to let them maintain the traditional competitive-price selling which keeps the words "sale" and "reduced" in the ads. In most retailing, however, the bargain counter is blacked-out for the duration; the ceiling price has become the selling price...
...Trademarked food companies did more business than ever, but on slimmer profit margins than usual. Standard Brands earned only $1,374,000-lowest in the company's history. General Foods showed $2,930,000 v. $3,016,000 last year...
...this drive fails, the Government may at long last have to let the profit motive help solve the steel shortage. For while OPA's price ceilings are enough to bring in more ordinary scrap than ever before, they are not high enough to give the most essential scrap collector of all, the small junk dealers, an adequate incentive for abnormal effort. They are not even high enough, in fact, to keep a lot of small junkmen in business...
...been frozen both horizontally and vertically; he is therefore going out and getting a defense job. There is scrap lying around everywhere, uncollected and unprocessed, and at the same time the only organization that can possibly turn in a satisfactory performance is slowly disintegrating. Only a recognition of the profit motive, such as perhaps a $2 rise in the scrap ceiling and more freedom to manipulate different classifications at will under the ceiling can possibly alter this unfavorable trend. The new advertising campaign to the general public to contribute scrap will likely serve only as a temporary fillip...
...reason for even that much good news was a lesson in how war can change an industry's mental processes. Before Pearl Harbor no profit-minded synthetic producer in his right mind was working on anything but how to make a product enough better than natural rubber to justify its higher cost. After Pearl Harbor the industry suddenly saw that anything better than a wooden wheel was worth going after. Two major events last week illuminated that change in direction...