Word: profitable
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Dates: during 1980-1989
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...together a bargain intended to give U.S. car buyers a pleasant form of sticker shock. The automaker slashed the price of its front-wheel-drive Plymouth Horizon and Dodge Omni by $710 and tossed in options worth $684 for free. Chrysler calculated that it could still make a profit, partly because it had long since paid off the costs of developing the Horizon and Omni, proven models that were first produced in 1977. Chrysler named the $5,799 package the America and unveiled it in May. At last count, the automaker had sold 123,978 of the cars...
...Chrysler (1985 sales: $21.3 billion) will head into that uncertain and highly competitive period in strong condition. The automaker is expected to post earnings of $1.25 billion for 1986, which will follow $4.7 billion in profits during the previous three years. The profit stream will enable Chrysler to devote a hefty $12.5 billion between 1986 and 1990 to developing new models and equipping old factories to produce them. During that time, Chrysler plans to rebuild aggressively its share of the auto market to nearly the level it claimed before the company's slide in the late 1970s. At Chrysler...
...moment, Detroit's perennial No. 2 is enjoying a turn at being undisputed No. 1. In terms of performance and prestige, Ford is on a roll. While the automaker (1985 sales: $52.8 billion) is only about half the size of General Motors, its projected 1986 profit of $3.1 billion is expected to top GM's for the first time since 1924, probably by a margin of $350 million or so. "Ford is the shining star of the automobile industry now," says Jack Kirnan, an expert on the field for the Kidder, Peabody investment firm. The popular Ford Taurus and Mercury...
...dire situation inspired its leaders to make the kind of long-shot gambles that few automakers would risk under normal circumstances. The decision to cut back dramatically the company's factory capacity has succeeded in lowering Ford's fixed expenses so that its North American operations now make a profit after selling just 2.1 million vehicles a year, 30% fewer than necessary in 1980. Ford has not opened a single new U.S. plant since 1980 but has refitted old ones with automated equipment. The reduced capacity means that Ford's inventory may run short during a boom, but it ensures...
Since its establishment in 1947, the Mayer Foundation has sponsored research and patient care at facilities that include the Farber Institute and the Motion Picture Country Home, California, a non-profit hospital and residential community affiliated with MGM studios...