Word: profitable
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Dates: during 1990-1999
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...there is room for optimism and profit, as Daimler's $350 million investment in Ballard Power Systems, a Canadian manufacturer of high-tech fuel cell, would suggest...
...will have to invest heavily in new, energy-saving technologies. It may make economic sense to pay more for a new car, furnace or solar panel that will save money and energy in the long run, but it is hard--for both individuals and companies--to sacrifice current profit for future gain...
...money back? Aren't the studios in business to turn a profit? Normally, yes. But nothing about Titanic is normal. After an arduous shoot during which Mechanic fought bitterly with Cameron and even more bitterly with Paramount Pictures, Fox's partner on the film, Mechanic admits to spending a smidgen less than $200 million. (That's without the additional millions it will cost to market it.) The picture will have to gross about $350 million for Fox to break even...
...money back and take over. Paramount didn't take the offer seriously. Rather than lose scenes he deemed essential, Cameron gave up his fees in bits. He relinquished some, for example, to pay for Oscar winner Kathy Bates to play the "unsinkable" Molly Brown. Eventually he gave up his profit participation as well (but kept his scriptwriting...
...money back. It's not an impossible mission. Paramount's Mission: Impossible grossed $422 million worldwide. Sony's Men in Black grossed $527 million. Despite Titanic's marathon running time (3 hrs. 14 min.), most industry observers think it has a chance. Paramount, with its cap, should see a profit while Fox is still praying to break even. Mechanic is resigned. "They have a better deal than we do," he says. "That's life...