Word: profitlessness
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Paris, Anyone? But in this bright picture there were plenty of dark spots. Many a dealer called the boom "profitless prosperity," as he cut his profit as low as $25 per car. New sales gimmicks blossomed every day. Miami's Colonial Pontiac Agency offered a weeklong, all-expense-paid trip to Paris for every new-car buyer, had 20 takers in the first week. With each Studebaker sale Washington's Lee Butler gave out one share of Stude-baker-Packard stock, free gasoline for the first 1,000 miles. Los Angeles dealers brought in customers by offering...
...independent automakers were still having a tough time. Stude-baker-Packard has not yet announced its earnings for the quarter, but did report that only in March, the last month in the quarter, it had managed to operate in the black. Kaiser Motors, however, an almost chronically profitless independent automaker, earned $1,207,113 during 1955's first quarter, v. a loss of $7,509,340 in the same period a year...
...reasoning: if he turns enough honest dollars on things like Classical Music for People Who Hate Classical Music and Opera Without Singing, he can afford to risk a few on more esoteric items. His own pet recording project: the huge (oversize symphony, chorus, soloists, four brass choirs) and presumably profitless Requiem by Berlioz. This way, he believes, everybody wins...
...Fighting Lady (MGM) has moments as fiery and explosive as a bomb rack loaded with napalm. Put together from two Satevepost articles (by James Michener and Commander Harry Burns), the film takes a documentary look at a carrier-based jet squadron engaged in daily and seemingly profitless strafings of a North Korean railway junction. But when it struggles with its own pet moral problem ("No man is an island," etc.), the pace rapidly falls off from jet propulsion to a soporific amble...
...HAVEN, Conn., Nov. 21--President Nathan M. Pusey called for all American colleges to cooperate in the battle against "profitless attacks" on education by "people professing one purpose yet finding it convenient to follow another," in a speech here today. Pusey's address followed, a ceremony in which Yale presented him with his first honorary degree since his inauguration...