Word: profitlessness
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...sold." Kansas dealers, at their convention, called for a production cutback. Even one of the manufacturers joined the chorus. Said Studebaker's Chairman Paul G. Hoffman: "The automobile factories must limit their production to that volume of cars which . . . can be sold at a profit, by retail dealers . . . Profitless prosperity on the part of the dealers will, over the long pull, result in profitless prosperity for the manufacturers...
...Money Down." There was no question that for many a dealer prosperity was indeed proving profitless. With the first 1954 models already coming off the assembly line, dealers' inventories at more than 550,000 new cars, were near the postwar high; the big push was on to clear 1953 stocks at cut-rate prices. "Discounts up to $500," advertised one Long Island dealer. "No money down . . . three years to pay." In Seattle, a Plymouth dealer advertised on the radio: "If your car, no matter how old, can be driven to pur office, we'll give you $450 trade...
...Seven profitless months have passed since six Western European nations signed treaties with each other for the creation of a European Defense Community. The treaties provide for a common 43 division army, wearing the same uniforms, using the same weapons, and obeying the same commander; but before a corps can be organized or a single German armed, the treaties have to be ratified by the parliaments of six countries. France and Germany, with old antagonisms rankling, are stalling. What happens if EDC is not ratified? European statesmen pale at the question, give answers like that of Germany's Chancellor...
After hearing these profitless exchanges, delegates decided that not Korea but colonialism gave most promise of lively fights to come. The 13 anticolonial Arab-Asian powers, defeated in the last session, got together and succeeded in placing on the agenda a proposal to debate 1) France's rule in Tunisia and Morocco, and 2) South Africa's virulent racism. They won despite protests from France, Britain, Australia, South Africa and New Zealand that such debates constitute "meddling" in internal affairs. The U.S. haplessly reversed its stand of last year, opposed its European allies and joined the anti-colonials...
Fearing a profitless stalemate, he proposed then the only course which seemed logical to him: that the opposing generals meet in the field and arrange a ceasefire. He would put aside such "extraneous matters" as Formosa and Red China's claim to a seat in U.N., leave fundamental "political" questions to the diplomats. "I stand ready at any time to confer in the field with the commander in chief of the enemy forces in an earnest effort [to end] further bloodshed...