Word: profits
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Dates: during 1950-1959
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...support because he is keeping his promise to regenerate Mexico and make an end of the filthy sewer of mud that has smothered the national conscience under a certain prosperity these past six years, and has transformed a pedregal [old lava field] into a spectacular oasis for the profit of investors...
...week, is expected to gross $30 million annually by the end of next year. Not only do many of the stores average more business per square foot of floor space than their best in-town competition, but with 10-14% lower operating costs, they also net a much higher profit...
...stranded, right-hand-drive cars which had been built for the Orient, including a custom-built Lincoln intended for Chiang Kaishek. When Los Angeles papers ran stories about the cars, Muntz sold the entire lot in two weeks without even unpacking all the crates, made a tidy profit...
...decided to stake his whole profit on promotion, turned himself into the Madman. His billboards, with their mad legends ("I wanna give them away, but Mrs. Muntz won't let me. She's crazy.") and his singing commercials made his name a California gag. Red Skelton, Bing Crosby and others kidded his commercials, the University of Southern California rooting section spelled out his name at halftime, and soldiers at Santa Ana Camp marched into chow singing "MUNTZ, that's Muntz." And his gross jumped from $150,000 to $1,000,000 a month. Dissatisfied with car design...
...stuffy people." But he has used the same drumfire method (including skywriting) to sell his sets. Furthermore, his markup is so low (only about 20% above cost) that his is one of the few sets whose "list" price discount houses can seldom shade. He built volume on a slim profit; last year's $49.9 million sales yielded only $691,657 net, after taxes. Nobody knows whether Muntz will survive when competition gets tougher, but everybody knows that he will at least make it interesting. Confidently, Muntz himself predicts that air conditioning will double his present gross...