Word: profits
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Dates: during 1950-1959
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Although they did a business of over 153 billion dollars in 1952, retailers, faced with half the costs of overall distribution and cut throat competition from within their ranks, only averaged a profit of one to three cents on the dollar. The problem of reducing distribution costs will fall on the coming generation of retailers to solve before the industry can offer high returns to its stockholders, and establish itself as a blue-chip investment field...
...move has only served to heighten the ulcer-forming problems of the merchandising executive. All the old problems of daily sales reports, increased expense problems, profit responsibilities, slow selling merchandise, fashion trends, and long hours have taken on a new suburban slant. The result has been to make the retailer's job one of the toughest and most unpredictable in any field. Rapid turn overs in executive positions are the rule, not the exception...
Department stores have found that giving a buyer the additional supervision over selling and facilitating functions, as well as over buying, sales events, and profit accounting, has tended to increase sales. With minute records of day-to-day sales acting as chock-ups, the buyer can no longer shift blame onto the management department for poor sales of his specialty...
...other half of the money will reimburse the U.S., Great Britain and France for the money which, matched by German energy, has transformed West Germany from the wreck of 1945 to the prosperous, profit-making nation of today. But to help Germany pay its debts, all three countries had to settle for much less than they had spent: Great Britain trimmed its claim from $562.8 million to $420 million; France cut its amount from $15.7 to $11.8 million; the U.S., most generously of all, gave up $2 billion, settling for $1.2 billion...
Cigarette makers had a case, of sorts, but not if one looked only at their profits. In 1952 all of them, with the exception of Philip Morris, managed to boost their profits or hold their own. But the tobacco men argued that their profit per sales dollar was way down...