Word: profits
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Dates: during 1950-1959
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...financial report showed that the University departmental expenditures exceeded its departmental income for the first time since the war. Last year's loss of $161.884.87 contrasis sharply with a 1950-51 profit of nearly $200,000. The '52 expenses showed an overall increase of approximately one and one half million dollars...
...Actual Profit. "I knew that it would take ten years to establish a company based on one style," he says. "Once I got the school going, the rest was inevitable, just like a chemical reaction." He decided the style should reflect the elegance of the European court ballet tradition, and that the man to furnish it was famed Russian Choreographer George Balanchine. Kirstein induced him to leave Europe (where he had been Diaghilev's chief choreographer) and take over both the school and the performing companies...
...selling about 70% of our seats every week now," says Kirstein. "I don't have to spend money except for commissions." Next week the troupe will finish the longest run (twelve weeks) any ballet company has ever had in the U.S., and should wind up with an actual profit...
...Chevrolet's Corvette, the fiber-glass models are showpieces not intended for immediate production. But some 300 Corvettes will be made this year. Although they will cost G.M. $5,000 or more, it intends to sell them for about $3,000-which, with bigger production, should bring a profit...
James Street, who is best known for his rawboned bestsellers about the antebellum South (Mingo Dabney, Tap Roots), is modest enough not to confuse his merchandise with literature. "Those of us who write for profit," he once said, "must never forget that if we drink the punch we must take the pokes." The book business being what it is, Novelist Street is pretty sure to get another bowlful of punch for The Velvet Doublet...