Word: profits
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Dates: during 1960-1969
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...Luce had declared: "It can be safely assumed that $1,000,000 will see LIFE safely through to a break-even 500,000 circulation or to an honorable grave." Yet Time Inc. spent $5,000,000 to keep LIFE from dying of success before the magazine finally turned the profit corner in 1939, when its circulation had reached more than 2,000,000. LIFE, which hardly needed extra attention, nevertheless got it when it published a frank and explicit (for that day) photographic account of the birth of a baby. Roy Larsen, who had moved to LIFE, submitted to arrest...
...Profit. In the first 15 years of Time Inc., Henry Luce was publisher as well as editor, involved in the planning of major circulation drives, advertising promotion and company investments. His business and administrative ability was as decisive a factor in the company's success as his editorial and news judgment. For many months, he concentrated on getting LIFE going, leaving his other magazines?Time Inc. had also acquired ARCHITECTURAL FORUM ?pretty much to themselves. While LIFE was growing strong enough to walk on its own, Luce reorganized management by announcing that henceforth every magazine would have...
...riches even greater, prudent movie executives recognize the need to ration their film stockpiles instead of depleting them too fast. Because old movies have become such valuable-and easily disposable-assets, Hollywood's film companies are particularly wary of takeover bids by outsiders eager to turn a quick profit...
...large part, of course, those actions reflected Anaconda's pretty profit picture. Controlling 40% of the world's reserves at a time when copper prices have soared, the company last year registered a staggering 67% earnings gain to $132 million on sales of $1.2 billion. Even more important, the company is taking vigorous steps to meet some of its potential problems...
Greater activism by the Joint Center is not only needed but also wanted in the community, Moynihan continued. Boston and Cambridge officials do not always seem eager for such assistance. When a non-profit group of academic planners who call themselves Urban Planning Aid (UPA) recently helped a Roxbury neighborhood facing renewal to win concessions from the Boston Redevelopment Authority, the BRA's director, Edward J. Logue, denounced UPA as a group of "tinker toy boys" using the renewal program as "an academic exercise." UPA, as it happens, includes two members of the Joint Center and has its offices...