Word: profits
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Capitalism is nothing if not adaptive, and its champions have responded to global warming with a market-based solution that provides polluters with a profit incentive to mend their ways. It's called cap and trade, and it is the mechanism behind the so-called carbon markets spawned by the Kyoto Protocol. Firms in developed countries that pump out more CO2 than they are allowed under limits imposed by Kyoto are required by the protocol to offset that pollution by buying credits on the carbon market. Those that cut CO2 emissions below their allowance or help polluters in developing nations...
...Coldplay did more than enough to offset its last album, X&Y, by protecting forests in Mexico and Ecuador. Internet ventures with names like TerraPass, myclimate and Drive Neutral enable commuters and air travelers to calculate their emissions and neutralize the damage. Some even aim to turn a profit...
Cynics might call it a "greenwash," a bid to deflect attention from Wal-Mart's controversial labor and health-insurance practices. But it's not just window dressing, because Wal-Mart sees profit in going green. "We are not being altruistic," says Scott. "This is a business philosophy, not a social philosophy." Some top environmentalists seem convinced he's serious, including Amory Lovins, head of the Rocky Mountain Institute, who is a paid adviser. "We don't go where we don't think there's a genuine interest in change," says Lovins...
Catering to mainstream tastes as well as more artistic inclinations, the non-profit institution focuses on only the “highest quality films,” McClung said...
...think outside the norm. We’re trying to turn movies into the entertainment they should be rather than just profit driven...