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Word: profounder (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

Could the West's condemnation of B.C.C.I. as a criminal bank be attributed at least in part to a profound clash of cultures? That is precisely the case, say experts familiar with banking in the Middle East and Asia. They insist that many B.C.C.I. practices that the U.S. and the rest of the developed world call reprehensible are merely traditional operating procedure in the eyes of Muslims...

Author: /time Magazine | Title: Standard Procedure? | 8/19/1991 | See Source »

...mean in any way to let white people off the hook. I think as American citizens, they have a profound responsibility to black Americans. I favor every form of affirmative action except preferences. I favor the government improving the education system in the inner cities. I favor programs that go down to the teenage mother and try to break that cycle of poverty by teaching her parenting skills...

Author: /time Magazine | Title: Nothing Is Ever Simply Black and White: SHELBY STEELE | 8/12/1991 | See Source »

...consider him a near great President, on a level with Truman. His vision of American domestic life approaches greatness. Johnson also had profound flaws. Examining his failure in Vietnam will be the task of my second volume...

Author: /time Magazine | Title: A Rogue, Yes, but With Great Vision: ROBERT DALLEK | 7/29/1991 | See Source »

Beyond concerns about the tone and methodology of advertising, though, is a far more profound shift in the industry balance of power, from the sellers (agencies) to the buyers (clients). Vast changes in entertainment and other technologies since the mid-1970s have fundamentally transformed the task of delivering ad messages to U.S. consumers. The explosive growth of cable, specialized publications and other media has helped splinter the mass market into thousands of audience shards, scattering consumer attention in all directions...

Author: /time Magazine | Title: Marketing Feeling a Little Jumpy | 7/8/1991 | See Source »

...elaborate traditional cloaks called kushmas, which take three months to make, for a machete or an ax -- far below what tourists would pay for the same item. Peruvian biologist Ernesto Raez fears, however, that encouraging the Indians to reorganize themselves to serve even small numbers of tourists will require profound transformations in village life. "We should not ask conservation to do the work of social change," he says...

Author: /time Magazine | Title: Taking A Guided Tour Through Eden | 6/17/1991 | See Source »

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