Word: program
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Dates: during 1960-1969
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...water pollution is involved. Maine's tightfisted voters, for instance, approved a $50 million bond issue to build better municipal sewage-treatment plants, but turned down a $21.5 million issue to build more highways. In New Jersey, a $271 million bond issue to launch a massive clean-water program passed easily...
...create a new battery that would enable the electrics to match the performance of conventional cars, says Dr. J.H.B. George of Arthur D. Little Inc., would take "hundreds of millions of dollars in a crash research program, or 50 to 100 years." As an alternate solution, G.E.'s Bruce Laumeister reckons, it is now possible to recharge today's batteries in a few minutes-but only with heavy-duty circuits and chargers that cost far more than the car itself...
ECKSTEIN: We are really sitting on a time bomb. The private economy would like to get going, and we had better look out that we don't turn it loose too fully or too quickly. If things go badly, and the Administration has to think about antirecession programs, the sensible thing would be to accelerate carefully thought-out proposals-such as the family-assistance program and revenue sharing-rather than rushing into a collection of usually unsuccessful, temporary antirecession measures, such as public works...
...Children's Television Workshop. "Their visual impact is way ahead of everything else seen on television; they are clever, and they tell a simple, self-contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost retention. Some are based on a sort of psychedelic flash card system that assaults young minds with a pleasant barrage of sights, sounds and colors repeated over and over. Often the Muppets, ingenious hand puppets with...
Numbers are a part of every segment, brightly illustrated by animations and films. Letters are also featured. On the first program, the letter W was the focus of a segment involving Wanda the Witch, Who Walked to the Well one Wednesday in Winter to get Water to Wash her Wig. The Wig was Whipped away by a Wild Wind. Moral: "Witches Who Wash their Wigs on Windy Winter Wednesdays are Wacky...