Word: program
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Dates: during 1960-1969
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Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
...opener last week proved the buyer's wisdom. The show was introduced by a miniskirted blonde, one Louisa Moritz, a sort of Goldie Hawn with a Judy Holliday accent. Louisa sashayed through the rest of the program all too obviously deepening her rapport with the host. Next, in what is to be the series' standard format. Namath and Schaap quipped and kibitzed through film clips of the Jets' latest game. Dick reveled in the miscues, while Joe extolled the "pure grace" of his own passing style. Namath was more modest about his fluffs as a TV rookie...
...music provided a highly subjective counterpoint: the Beatles' Happiness Is a Warm Gun accompanied battle scenes from Viet Nam; Peter, Paul and Mary's Blowin' in the Wind underscored film clips of student demonstrations. The overall theme was Pete Seeger's Turn, Turn, Turn. The program marked what might possibly be a new pattern for TV news documentaries: except for a final three-minute, 40-second sermon from David Brinkley (in which he credited the entire decade to TV), there were no formula interviews, no ponderous philosophizing. Instead, it was a documentary full of flash...
According to Frank L. Dent, a teaching fellow in Graduate Education, the purpose of this series "is to stimulate interest and improve insight into various arts." Each program will "take the audience into the activity of the artist as he chooses to put together his piece...
...Faculty of Arts and Sciences on the possible participation of that Faculty in the Cambridge Project wishes to obtain both written and oral testimony from members of the University community concerning their opinions about the project and issues that might be raised by Harvard participation in the program...