Word: programming
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Dates: during 1930-1939
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British Arabic broadcasts, begun a year ago to counteract Italian influence, found little favor at first because they specialized in American swing and European folk songs, both unintelligible to Arab ears. Last week Britain gave a special broadcast for the first anniversary of the Arabic program, which showed not only that Britain had learned a few broadcasting tricks, but demonstrated the advantages of a full purse in the radio propaganda game...
Crooner Abdul-Wahab will take no less than $400 for singing in the flesh-a fee the Italians never saw their way to giving him. On the British program, besides a coterie of other Arabic talent, broadminded Crooner Abdul-Wahab in person cleared his voice, began his popular warbling, sang in Arabic an "ode to Shakespeare." His fee for helping British imperialism along: $625 an appearance...
...last week British Broadcasting Corp. staged a unique and peculiarly British program, a broadcast strictly for dogs. This was the sort of thing decorous Director-General Sir John Reith might have forbidden in his time, but strait-laced Sir John was replaced last October by heartier Frederick Wolff Ogilvie. "Calling All Dogs" was announced as an experiment to find out just what broadcasting means to dogs. So British radio owners were asked to have their dogs listen in, and to report their dogs' reactions to the broadcast...
What came over was a broadcast by trained dogs from a kennel at Worplesdon, run by a Mr. and Mrs. Robert Montgomery. The program called for the Montgomerys to put their dogs through a set of paces and commands considered generally familiar to most well-behaved British dogs. As an audience participating stunt, "Calling All Dogs" proved a yelping success...
Ernest Schelling (Sat. 11 a. m. CBS) conducts the New York Philharmonic-Symphony Orchestra in a mainly Mendelssohn program with Guila Bustabo, 19-year-old violinist, as soloist...