Word: programming
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Dates: during 1930-1939
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Robert Benchley'(Sun. 10 p. m., CBS) supplies the madness for Old Gold's Melody and Madness program, his first radio series. Melody by Baritone Dick Todd, Clarinetist Artie Shaw's orchestra...
Manhattan meeting of the Automotive Safety Foundation. Speaker Cameron was simply drawing a bead on the Foundation's aim to bring about full cooperation of all concerned-driver, pedestrian, manufacturer and roadbuilder-in a widespread highway-safety program...
...Safety Foundation was organized last year by the automotive industry to check the appalling traffic toll of life, limb and property. Substituting a program of Engineering, Education and Enforcement for the desperate "- and sudden death" approach to highway-safety problems, the Foundation has thus far contributed $1,250,000 to some 16 safety organizations, educational and legislative movements, traffic engineering institutions and personnel-training bodies working for safer highways. By last week this investment had paid a big dividend. Lower by 7,400 than the preceding one-year period's was the traffic fatality score for the twelve months...
...Early audience behavior can be gauged from an old program note respectfully requesting spectators "not to spit on the stove...
...desire to continue broadcasts dealing with topics of public interest has led to this evening's dinner, in the course of which various ideas will be put forward as to the possible form of a permanent program. Sterling Fisher, educational director for the Columbia Broadcasting System will attend...