Word: programming
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Dates: during 1930-1939
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Taking his courage in both hands, Secretary Wallace last week set out to talk to wheat farmers at Hutchinson, Kans. and-cotton growers in Fort Worth, and promised to talk next week to corn farmers at Springfield, Ill. "Fight for the program that you have," he urged, then revealed what he thought should be done to AAA II to make it work...
...Radio slang for ending a program at precisely the right second...
Some such fascination as draws Spaniards to bull fights draws a large, weekly audience to NEC's five-month-old questionnaire program, Information Please. A number of powerful minds are let into the ring, are baited, stung, encouraged, wounded, sometimes left unscathed by a series of pointed questions. Matador of this intellectual bull session is sharp-witted Clifton Fadiman, book reviewer for The New Yorker. Permanent bulls have been Franklin Pierce ("F. P. A.") Adams and the New York Times'?, amazingly broadly informed Sportswriter John Kieran. Paul de Kruif, Stuart Chase, Marc Connelly, John Gunther, Alice Duer Miller...
Developed by NBC as a sustaining program, Information Please long attracted no sponsor because agencies thought it appealed to an intellectual, and therefore limited, audience. But last week, at last, the program had a taker-Canada Dry Ginger Ale, Inc. for a reported $2,500 per week. Canada Dry, which once sponsored Jack Benny but has not been on a network for nearly seven years, bought Information Please because it has a fairly large and very vociferous "quality" audience. Its attractions...
...because the income will not support proper expenditures for repair." In an attempt to counteract this, FHLBB, its subsidiary, Home Owners' Loan Corp., and the U.S. Housing Authority announced that they had chosen the old Waverly Village section of Baltimore as a testing ground. In prospect, if the program worked, is its extension all over...