Word: programming
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Dates: during 1930-1939
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Last week the Ripley program took its microphones to Manhattan's Rockefeller Center parking lot to tell listeners that a Hindu mystic, Kuda Bux, was walking barefoot over burning coals. When Kuda Bux demonstrated his fire-walking to British scientists three years ago, they found this stunt genuine, favored the theory that his power is athletic, not psychic, lie in a trained ability to step lightly, quickly...
Customers of hot-weather music have no very intense convictions about what is played to them. This fact is known to every conductor, every musician who plays Beethoven's Fifth Symphony with his eyes shut. In Chicago's Ravinia Park last fortnight, to give the program committee some ideas for next summer's series by the Chicago Symphony, questionnaires were handed to the 8,000 people who went to concerts during the week. Only 550 bothered to answer the questionnaire...
...This suggested nothing new to the committee, since Wagner, Brahms and Beethoven were most frequently played at Ravinia this summer. Only 4% were bored by any one number, only 8% enjoyed one just moderately. The rest enjoyed everything greatly, except for five people who were bored by a whole program, ten by half of a program. One person asked for a special number next summer-"Roosevelt's Funeral March." The committee decided to look elsewhere than in questionnaires for program ideas...
...blame for the crash. No less than 15 drafts of this letter were composed, each so phrased that Douglas knew it was just one more runaround. Finally, in mid-November, he blew up, snapped: "The negotiations are off." "I suppose you'll go ahead with your own program?" asked the Exchange's representative...
...January. Douglas promised in turn to hold off until then. So in Manhattan the Conway Committee set to with vim. Chairman Conway supplied the drive; Secretary Martin supplied the expert knowledge of Exchange doings; all were agreed in objective. And on January 27 they produced just such a program as Douglas wanted-complete reorganization, with a paid president, increased technical staff, various safeguards to insure democratic rule. Few days before the Conway plan came out, Douglas gave the Exchange a taste of what it might expect unless it cleaned its own stables: SEC issued a new rule sharply curtailing short...