Word: programming
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Dates: during 1930-1939
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Three times Jean Spadea dissuaded her husband, for nine years an advertising salesman for Crowell's Woman's Home Companion, from launching a beauty magazine. She told him he had the publishing urge without a clear-cut editorial program. This week the Spadeas thought they had at last fused a sure-fire formula, optimistically put upon American News Co. stands 50,000 copies of You, an intimate, elaborate 50? guidebook to female beauty. A quarterly, because female camouflage veers with the four seasons, You will strive to tell women how to be comely-how to pick a coiffure...
...than Britain. Not merely to counteract propaganda which leads to hatred and misunderstanding, but actively to promote international friendship, the U. S. Government went on the air to sing not its own praises but those of its neighbors. Over 65 Columbia Broadcasting System stations, the most elaborate educational radio program ever attempted by the Government began ''Brave new world! The story of Latin America. . . . Twenty nations with a history and culture to be admired and a democratic ideal we share...
Over $1,000 a week of WPA funds have been allotted to the Office of Education Radio Project for this series. Columbia, putting it on as a sustaining program, will spend about three times as much. Inspired by the 1936 Buenos Aires conference, Commissioner Studebaker and Under Secretary of State Sumner Welles hatched the idea a year ago. The programs, based on careful historical research by a staff headed by Dr. Samuel Guy Inman, adviser to the U. S. delegates at Buenos Aires, are checked by university professors, Pan American Union authorities and the Office of Education...
...nearer a jungle than the isthmus at Catalina Island, where parts of Hurricane were filmed. She is a 5 ft. 5 in., 117-lb., healthy, heavy-lipped New Orleans girl who won a beauty contest, went to Chicago, sang with Herbie Kay's orchestra on a "celebrity night" program, married...
Military Jumping. The U. S. Army team went into the first international jumping event on the program with high hopes of retiring the trophy (on which they already have two legs) donated by Chilean President Arturo Alessandri-Palma. First night U. S. hopes burned bright when the team jumped into the lead with only seven faults in the first phase of the competition which required two riders to ride two horses each. Second night the U. S. riders held their lead with 16 faults, though they performed badly (nine faults) in the pair-jumping which was won by the Irish...