Word: programming
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Dates: during 1930-1939
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Such was the set-up to which President Roosevelt turned last week, demanding action. The president's program of "must" legislation was this...
Blunt even for him was Postmaster General Farley's statement of the case: "Why compromise? The Democratic Senators were elected on the basis of supporting the President's program. It's up to them to back...
...historic service. Radio officials later estimated that 83% of the world's potential radio audience listened in at all hours. In the U. S. alone, some 300 stations took up the waves from London for the longest transatlantic broadcast ever (7 hr.) and "the longest continuous program in radio history...
Nearest to a radio circulation audit is the Cooperative Analysis of Broadcasting rating issued twice monthly and giving the percentage of radio sets theoretically tuned in on 250 leading U. S. radio programs, based on actual checks of homes in 32 key areas. Accepted figure for U. S. families owning radio sets Jan. 1, 1937 is 24,500,000. C.A.B.'s rating for Mr. Woollcott's program during the period of last month's advertisements was 5.1%. Calculating 3.5 listeners for every U. S. radio, Mr. Woollcott's listeners were...
STATE & ORPHEUM--A Star Is Born: 9:20, 12:30, 3:40, 6:50, 1:00. A Family Affair: 11:15, 2:30, 5:40, 8:50 An excellent program held over for another week...