Word: programming
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Dates: during 1930-1939
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Other portents: Settlement of the TVA fight (TIME, Feb. 13) apparently cleared the decks for utility modernization, and last week another major purchaser of producer goods-the railroads-seemed hellbent on a spending spree. Union Pacific announced a $15,000,000 expansion program-new rails, box cars, locomotives and remodeled coaches. Missouri Pacific ordered $1,500,000 worth of rails. All told, railway-equipment manufacturers said that already this year they had received orders for 375,000 tons of rails, only 25,000 tons less than 1938's total orders...
...losing wholesale business entirely, along with 1,600 employes. He reorganized the management of Chicago's Merchandise Mart, each of whose first 19 floors contains six acres of floor space, much of it vacant. He consolidated the manufacturing division's 24 mills, marked out a sweeping program for it. About all he did not alter appreciably was Marshall Field's retail division, which had lost money only once in 50 years...
...best man who ever lived, voluntarily submitted to death at the hands of an imperfect government rather than save his life by breaking the laws which had been established by consent." Called the same day to the Chancellorship of the Fascist-threatened Republic, he draws up a sound economic program, a speech to men of good will...
When the House Athletic Program was originally proposed, its avowed aim was to provide organized athletics for everyone. However, due to the influence of the Straus Trophy, there is a rapidly-growing tendency to alter the practical object of the program. Consistent, winning teams tend now to be the goal of House Athletic Secretaries, requiring that quantity athletics be replaced by quality athletics...
...balance this present emphasis on victorious teams, the idea of a new trophy which would be presented to the house with the largest percentage participation in the athletic program has been suggested. This type of trophy would greatly aid in the success of the House Athletic Program in that it would favor the house which had the most rather than the best men on the field. Thus it would be in keeping with the original conception of house athletics which, far from producing athletes of varsity calibre, was to give each undergraduate an opportunity to compete in organized athletics...