Word: programming
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...World Food Program targets schoolchildren with Food Force, which asks players to coordinate an emergency response during a food shortage. The New York Times columnist Nicholas Kristof has teamed up with Games for Change to produce a game to complement his recent book, Half the Sky, which lays out a plan to fight global poverty. Players on social networks will take real-world actions - making microcredit loans, signing petitions - to advance. "We think it's a chance to reach beyond the choir," says Kristof...
MICHAEL SCHLACHTER, managing director at a California investment-consulting firm, on banks that are using a government program designed to help them get rid of debt to make enormous profits trading defaulted home loans...
...auditory skills in much the same way a bodybuilder might zero in on a particular muscle group. His weapon of choice: Posit Science's Brain Fitness software, which promised to hone his hearing, as well as his memory, for $395. (Yes, you heard that right: $395.) After completing the program's 40 hour-long sessions, he's a believer. "Now I can distinguish the words and hear better," says Marquis. "It's not cheap, but I never felt, Oh, man, I wasted my money." (See the top 10 video games...
...machine, used in more than 300 senior-living facilities in the U.S., to Nintendo's $20 Brain Age, whose two versions have been purchased by millions of gamers looking to do such things as play sudoku or simultaneously count people entering and leaving a house. Allstate launched a pilot program in 2008 that gave 100,000 customers software designed to improve their reaction time behind the wheel. And American Airlines offered a free memory game in an online promo in December...
...published in April in the Journal of the American Geriatrics Society, scientists at the Mayo Clinic and the University of Southern California used standardized memory tests to assess 487 healthy adults over the age of 65, half of whom were asked to complete Posit's two-month brain-fitness program. The results of the Posit-funded study show that the software users improved their mental speed by about 60% compared with 7% in the control group...