Word: prohealth
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...trend, a reflection of the nation's prohealth, proenvironment leanings, has also invaded the $48 billion soft-drink market. Coca-Cola has the latest entry: Tab Clear, a colorless, calorie-free version of its 29-year-old diet drink. Coke says it's being positioned as a "mainstream cola," though it will have to swim against Crystal Pepsi, a low-sodium, no-preservative version of the industry's second-best-selling soft drink, as well as a pack that includes 30 other transparent rivals, such as 7-Up, Sprite and, for the real back-to-basics crowd, water...
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