Word: projectable
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...TIME: Let's start with an example of a corporate citizenship program that works well. Pollitt: One we found very impressive was a project run by the large mining company Anglo American in South Africa. They set up a venture-capital fund for local black entrepreneurs who were setting up small businesses. Mainly these businesses were aimed at supplying services and goods to Anglo American mines. This project not only provided financing, it gave training. It also provided access to the purchasing managers of a major multinational. So, it was an excellent project which helped local communities and leveraged...
...back into society through its investors, it should do so ... Equally, there is some transfer of learning back from the community into the company, so that it understands more about the issues. The real question is, who adds value most? Also, charities today can become commerce tomorrow. A Vodacom project to provide micro-financing to local entrepreneurs bringing mobile communications to remote areas of South Africa is on the cusp of becoming a major business...
TIME: How can you determine if a project is beneficial? Jones: It's very difficult to tie down. But companies [can] go and do market research, ask questions: "How has our reputation changed in the community? What do our people think about...
Pollitt: This is an area where the charity sector is continuing to develop effective measures of the impact of community projects. There are ways to assess success by looking at outcomes. If it's a venture-capital project, how much business is created? How many jobs are created? The best companies do employ these methods...
...African-American students are currently in schools that are more than 50% black and Latino, while the average white student goes to a school that is 80% white, according to a 2001 study by the National Center for Education Statistics. Similarly, a 2003 study by the Civil Rights Project at Harvard found that 27 of the nation's largest urban school districts are "overwhelmingly" black and Latino, and segregated. The percentage of white students going to school with black students is "lower in 2000 than it was in 1970 before busing for racial balance began," the report said...