Word: projectable
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...technology terms, it was true, things had not turned out well for the U.S. after 9/11. The project to democratize the Middle East ended poorly. The U.S. lost its influence over the world's most oil-rich region. Terrorist networks thrived in Europe. Iran, China and Russia formed a new anti-American trio. Yet the new technology of the 2010s and '20s did much to negate those threats...
...better than ones taken by competitors. The proposition doesn't just hone the pitch; it also aligns product development. Yet no matter how compelling that proposition is, innovation is a frustrating business. Hence the third discipline: the appointment of a champion who is insanely committed to the project. "We have a saying at SRI," says Carlson. "No champion, no project, no exception...
...master plan for the World Trade Center site. For the next year or two, he was so pervasive a media presence--the black glasses, the Polish accent, the inexhaustible cheer--that you half expected a spiky Libeskind tower to erupt soon on every street corner. Then the Trade Center project got away from him. The New York City developer who held the lease on the Twin Towers brought in his own architect to "collaborate" on the centerpiece Freedom Tower. Libeskind, who was a canny enough player to have ushered a Jewish Museum into the heart of Berlin, was gradually marginalized...
...completed just one major commission, but that building was the Jewish Museum, an architectural thunderbolt that would be endlessly talked about, contested and studied for its zigzag configurations. It took a leap of faith for Sharp and his trustees to place what would become a $90.5 million project in the hands of an architect in love with tilted walls and corkscrewing interiors. But it was a gamble that has paid off spectacularly. Libeskind's museum addition, which opens Oct. 7, is the most captivating building to appear in the U.S. in a while, the first to compare in complexity, daring...
...What?s more, Boeing, which had been considered the front-runner for the new contract, has hardly distinguished itself in space of late. It is the prime contractor for the incomplete and largely useless International Space Station, a project that was originally envisioned as a lean, $8 billion operation and is now projected to cost a cool $100 billion. That?s by no means all Boeing?s fault, but nor is it to the company?s credit...