Word: projected
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Dates: during 1980-1989
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Thanks to the efforts of the Harvard Alcohol Project, networks and Hollywood studios have begun a massive media campaign--using stars like Sajak--to "change American social norms relating to drinking and driving," says Director of the Project Jay A. Winsten...
...Project, an enterprise of the Center for Health Communication at Harvard's School of Public Health (SPH), is drawing on the power of the American mass media to "add momentum to changes that are already beginning to occur in reducing drunk driving and increasing use of the designated driver," says Winsten...
...Project's efforts have resulted in the three big TV networks broadcasting anti-drunk driving announcements up to 20 times per week this holiday season. The Project's public service ads will occupy air time that Winsten estimates is worth $100,000,000. In addition, Winsten persuaded 13 Hollywood television studios to include lines of dialogue encouraging use of the designated driver in the scripts of many prime-time shows...
Unlike the "Just Say No" campaign against illegal drug use, the Project is currently aimed at preventing drinking and driving, not drinking itself...
Opponents of a garage under construction on Binney St. in East Cambridge will try to halt the project with a suit in Middlesex Superior Court next Tuesday...