Word: projection
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Dates: during 1970-1979
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...feels, has been high. Because of the need not to offend anyone, history texts are not written any more. They are "developed," writes FitzGerald, by editorial teams, sometimes involving a dozen people "and many compromises" to encourage acceptance by as many school systems as possible. A typical textbook project, the author reports, had nine consultants, including one for "learning skills" and one for "values." Such editions are continually revised to keep up with fashions. In 1975 many text houses were so distressed by women's group lobbying that they ordered editors to avoid such terms as "fatherland...
...million came directly from Ludwig's resources. He has carved from the rain forest four towns (the largest of which is Monte Dourado), as well as an 85-bed hospital, four schools, 4,500 miles of roads and trails, a 26-mile railroad, and three small airports. The project has attracted so many job seekers, peddlers and hangers-on that the population of the area has surged from almost nothing...
Reports TIME'S Buenos Aires bureau chief George Russell, who visited the project: "Ludwig's efforts in the Amazon are capitalism in its most epic sense. But he has wisely insisted on 'Brazilianizing' Jari: only 40 of the 8,500-member labor force are non-Brazilian. He has drawn university graduates from the country's south, illiterate laborers from Brazil's economically stricken northeast, and equally unfortunate natives from the Amazon's primitive villages. Ludwig's managers at Jari claim with pride that they have created a true meritocracy with instant opportunities...
Even for a man of Ludwig's wealth, the Jari project can be a drain. His executives believe that funding for the project is catch as catch can. When Ludwig has surplus funds from his many ventures, he pours them into Jari. When his cash flow is tight-a situation that even a billionaire occasionally encounters-everybody is told to start saving paper clips...
...turnover at the top in Jari has been higher than at lower levels. In the past dozen years, between 22 and 26 chief operating executives at the Jari project have been fired or shifted out (nobody seems to recall the exact number). Some moved on because they had fulfilled the phase of development that required their particular expertise. But many were shunted aside because they disagreed with Ludwig or failed to anticipate his wishes...