Word: projections
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Blomkamp, who directed three shorts in the Halo video-game universe, was hired by Jackson to make a Halo feature. That project foundered after a few months, and Jackson proposed that Blomkamp make a different feature right away. He resuscitated the Alive in Joburg idea, expanding and improving it into District 9. Jackson even let Blomkamp cast Copley, a high school pal who had never acted, in the lead. Amazingly, Copley carries the film, bringing to a most demanding role the scheming dimness of Harry Dean Stanton mixed with the dogged, unwarranted optimism of Steve Carell. Jackson, says Blomkamp...
...Harvard licenses its various trademarks to many clothing manufacturers, such as the Harvard Co-op. The University maintains over 100 domestic and international licensees, wrote University spokesman John Longbrake in an e-mail. "This type of licensing project is actually nothing new for Harvard, since the University has always licensed a wide range of apparel products worldwide, including high end items," Longbrake wrote. The Harvard Trademark Program's website states, "Typically, the University licenses select goods such as apparel, novelty items, and stationery products and other 'traditional' licensed items...
...doing so well, in fact, that Case regularly hears from unemployed former schoolmates. "People I went to grad school with, they're not working, so they'll call me," she says. "I only pay $10 an hour, but it is an opportunity to work on an architecturally themed project...
Carrie Foster, a second-year graduate student at SCI-Arc, L.A.'s avant-garde architectural academy (and a friend of Case's from their undergraduate days at UC Berkeley), is working on the truck several days a week for the summer. In her time on the project, she has come to view Coolhaus less as an ice cream truck and more as an architectural installation. "The truck arrives at a destination, and it creates a whole new atmosphere," she explains. "We'll show up in a parking lot, and that leads to a gathering of people in a parking...
Following the success of their truck (they have bookings for private parties into 2010), Case and Estreller are now at work developing their next architecturally inspired food project: perhaps an experimental supper club or even a line of Popsicles made to resemble famous buildings. "The name of our umbrella company is Farchitecture," says Estreller, who didn't study architecture but currently works in low-income housing development. "Coolhaus is just one of our projects. There will definitely be other projects." Future Frank Lloyd Wrights may want to take note: perhaps you should study food service instead...