Word: projects
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Dates: during 1980-1989
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...last December, Winsten launched the Project because he felt the "Public [was] primed and ready to respond." According to a Gallup poll, designated driving has become more acceptable in recent years. About 91 percent of Americans support the idea of the designated driver and 78 percent are willing to stay sober and drive sometimes, the 1987 poll showed. Winsten also notes the increase in taxi and designated driver use among the young...
Television people are especially willing to participate in the Project because, "TV gets its lumps for a lot. Except for news...it really does not make contribution beyond entertainment," Tinker says...
...goal of promoting designated driver use "is achievable. It's winnable. It can actually save lives. Jay Winsten and Harvard have been very reasonable and balanced in their approach. The depth and breadth of industry-wide participation in the project is very rare," says Margo...
...There was a time when TV was somewhat irresponsible. It wasn't that long ago that we were making jokes about drugs. We cleaned up our act. It takes something like this [the Project] to get people interested," Tinker says...
Winsten says he has other campaigns in mind. He would like to create a anti-drunk driving announcement that would run during movie previews. However, the Project has not yet found funding to produce such an ad. Winsten says he also hopes to get a celebrity who has had intimate experience with the problems of drunk driving make public appearances for the campaign...