Word: promo
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Dates: during 1960-1969
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...budget or small, no Hollywood film is complete these days without the "promo bit"-cross-country tours by the stars to plug the movie in the press and on TV. Lee Marvin has gone that route enough times to have pained memories: "Blah, blah, blah. Get stiff. Grab a shower. Take a plane. Blah, blah, blah. Get stiff...
...contrast, CBS's Super Bowl coverage was unimaginative and, worse, cluttered with cliches and network promotions. One "promo" actually ran right through a kickoff. Paid commercials also got in the way-but it was easy to see why. Commercial time for the Super Bowl telecast sold for an unprecedented $150,000 a minute...
Burack is a promo man's dream. He is tan and handsome with a rich radio voice that reeks controlled confidence, like your family doctor's when he tells you, "It's just a virus that's going around." But Burack is not like your family doctor at all. He is a rebel, and even though he would publicly disown the label, it is pretty clear that Burack enjoys taking on an inequity that has been tolerated for decades...
...FRAP attacked his plan to "Chileanize" the country's foreign-owned copper industry because it stopped short of nationalization. The rich complained about having to pay income taxes; the middle class griped about Frei's anti-inflationary moves, which held down wage increases. The poor fretted that Promo-don Popular-Frei's war on poverty-did not do enough to clear up the slums or provide more food for their children...