Word: promo
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Dates: during 1970-1979
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What the hell is this?!," I shouted as I opened the promo kit only to find a plastic army helmet with the words "War is Coming" neatly stenciled across the front. The helmet and other equally ridiculous gimmicks were dreamed up by some under assistant West Coast promo man to announce War's first "solo" album...
...Scott, guitar; B.B. Dickerson, bass; Lonnie Jordan, keyboards; Harold Brown, drums; Papa Dee Allen, conga and bongos; Charles Miller, horns; and Lee Oskar, harmonica--also seems to be tighter and more sure of themselves. Even United Artists has gotten itself together and instead of a lot of hype the promo man just handed me the album and said, "Here, you'll like this." He couldn't have been more correct. "All Day Music," the title cut, starts the album off, and like most of the other songs it is based on a percussive, African rhythm. The various instruments interweave creating...
...tell, he is right. The group's attempt to "bring jazz and classical influences to bear on rock music" (as their promo sheet puts it) has resulted in a music for which comparison is difficult. The album's combination of jazz and classical motifs in a rock format suggests a potential for schizophrenia, but clever blending has given the music continuity...
...Love Story is the simple story of an amazing commercial enterprise, showing scores of Hollywood hacks how to package a mawkish screenplay into a "promo" for the movie even before it is released. If the literary residue has all the integrity of Newspeak, it reads so quickly that you finish before you really begin. By eliminating antique appendages like adjectives and adverbs, Segal created the Evelyn Wood Primer without the Evelyn Wood course. His novel naturally made the critics apoplectic. What more serious writers hoped to develop-the cinematic novel-Segal achieved rather grossly in a pulp classic that...
FILMWAYS, the company that brought us Ice Station Zebra, has gone into the student-film business, complete with high-powered promo and the kind of program notes Ernest Borgnine might write: Genesis ? is their first contribution to what they lucidly term "an evolving art." Programs of shorts, no less student films usually make for pretty uneven viewing, and this collection is no exception: taken as a program it's astoundingly mediocre despite the money and care that has obviously been lavished on some of these productions. Further in an economy move, or perhaps in a calculated effort to prevent your...