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Word: promo (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

THERE WAS SOMETHING FUNNY about this one from the start. It began innocently enough; somebody arranged an interview, and somebody else found the promo record. If I had to put my finger on it, it was the record that first gave the show away. Some ingenious record company executive had pasted a sticker to the cellophane wrapping, a sticker graced by Stanley Clarke's evaluation of Diana Hubbard's music. There is only one problem. In his glowing tribute, Clarke failed to note that he too played on this album...

Author: By Thomas M. Levenson, | Title: Dentists' Office Jazz | 11/20/1979 | See Source »

...pose of the New Wave, the mannerisms without the guts. Robot repetition of the rhythm, one finger electronic keyboards, mechanistic vocals--this album is a parody of Devo, which was a parody to begin with. It might sound like the New Wave to the "Under Assistant West Coast Promo Man," but this is polyester music, boring, irritating...

Author: By Paul A. Attanasio, | Title: Ban the Bombers | 9/18/1979 | See Source »

Squads of mobsters and meanies never ruffled one tossed hair of Farrah Fawcett's head in all her years as one of Charlie's Angels. But Israeli shoppers are something else. Making a promo appearance in a Tel Aviv department store, Fawcett was mobbed so enthusiastically by fans who have followed her exploits by means of Hebrew subtitles that it took four bodyguards to whisk her to safety in an elevator, where she calmly blew bubbles with her bubble gum. But the jostling aggravated an ailing leg, and Fawcett was forced to hobble on crutches to watch...

Author: /time Magazine | Title: People, Sep. 17, 1979 | 9/17/1979 | See Source »

...launch a hit, Coury will deploy his force of promo men (who make up almost half of the company's 68 employees) after giving them a Sunday-night pep talk on the phone that one trade-paper publisher compared to "listening to Vince Lombardi." As a breed, record promo men look like blow-dry Willy Lomans. Dressed in satin warmup jackets that hype the latest company acts, they hunker down for long sessions with program directors of radio stations all over the country, pushing the product, offering occasional sweeteners that can range from free T shirts to gram bottles...

Author: /time Magazine | Title: Music: The Man Who Sells the Sizzle | 12/25/1978 | See Source »

...Promo men work record stores too, but it is radio that gets their best shot. Meanwhile, back in the three-story Sunset Strip offices of RSO, Coury is on the phone, eagerly reading the new charts ?delivered to his office before they go to press?and placing calls to the various trades about the new positions of RSO products. If, as RSO National Sales Manager Mitch Huffman says, "the charts are Coury's bible," then the boss is certainly not averse to applying for a revised standard version. He'll bluster, cajole, even strongarm an editor for a more...

Author: /time Magazine | Title: Music: The Man Who Sells the Sizzle | 12/25/1978 | See Source »

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