Word: promo
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Dates: during 1980-1989
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...first show opens with a Playboy interview: John Derek and Bo Derek atop a California hill that is only slightly less windswept than the Dereks' conversation. After a promo by Playmate Tweed en deshabille and a parody commercial, the program rips through a "Ribald Classic," stages a centerfold photo session on Shannon and tosses in a humorous feature on Andy Kaufman, male chauvinist champ presumptive, wrestling Playmate Susan Smith to the mat in a "primal battle of the sexes...
...ubiquitous medium--what Arlen calls "a huge, shared, strangely experienceless experience," has become so omnipresent in a sly way that it's easy to ignore it altogether. Television criticism itself is a relatively new phenomenon--at least criticism that goes beyond the daily newspapers or the T.V. Guide's promo columns. That started happening as television became more sophisticated or, at least, more technologically sophisticated. Once t.v. evolved into something beyond the simple transmission of stage plays--when video, mini-cams, and that all-important ability to edit came into the scene--the force of the medium creeped into...
...time you started to part your hair in the middle and wear a hooded sweatshirt under your junior high basketball jacket, you had worn through one copy of Hot Rocks and had the 1972 American tour promo poster on your bedroom door. You got the wimpy kid to call you Mick, and you learned to pout like Charlie Watts as you tapped out the beat to "Jumping Jack Flash" on your plastic pencil case. This was the only music you needed...
Bunky Sheppard works for 20th Century-Fox Records in Los Angeles now. He is a vice president, a successful promo man. Of the six Sheppards, James Allen is dead, and another, Eskridge, has disappeared. Perk Perkins still sings occasionally. He works nights at a Chicago plating company, picks up extra money as a freelance deejay at parties. He likes to reminisce about the days when 5,000 kids in a Michigan City armory charged the stage when they heard Island of Love. Sometimes he plays the Sheppards album. His wife, his children, or his grandchildren will stop and listen...
...that Frank Zappa with the shaggy mane and the gleaming sax? Nope, it's Paul McCartney, as he appears in a video-taped film in which he plays, seemingly all at once, six different instruments in ten musical guises. The show is a promo for McCartney II, a new album that features guess who on every instrumental track. The old Beatles will never reunite, says McCartney: "The others don't seem keen enough." Ah, but why reassemble the fabulous four when one can be cloned into...