Word: promo
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Dates: during 1980-1989
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...quite well known," as Mick Jagger says. "But they couldn't get a record deal because they were black and they weren't playing funk. They didn't fit into a category." A black band romping in the white world of hard rock is an anomaly (or, as the promo men would say, a hard sell) even today. Musicians may cross over a lot, but radio stations seldom do. Vernon Reid, 31, who plays guitar with an ear on Hendrix and an eye on the Top Ten, recognized the problem early on. "Being black makes it tougher," he says...
Hank Williams Jr. has a roarer going on over at a big spread near Nashville. It's really a video event, fired up just so there could be a raucous, celebrity-studded promo for Hank's hit tune, All My Rowdy Friends Are Coming over Tonight. And there it is, a real booze-and-barbecue bash, with lots of huggy-bunny country gals sashaying all around folks who dropped in, sometimes via limo, to pay old Hank Jr. their respects. There's Waylon Jennings and Willie Nelson and Kris Kristofferson. Hank Jr. sings his song, roaming all around the large...
...that cult films are made. As Axelrod has said, "It went from failure to classic without ever passing through success." Now the filmmakers have their chance. The New York Film Festival coaxed Candidate from Sinatra last year, and the picture is doing robust business in six cities, as a promo for its spring debut in video stores. See? Happy endings all around...
Secondly, it's a film about the Rolling Stones, and as director Robert Frank admitted to me while signing promo posters in the lobby before the screening, "Anything concerning the Stones is by definition bound to create hype...
Thirdly, the promo people who are in charge of Frank's new film Candy Mountain have timed the showing of Cocksucker Blues to coincide with the release of the new film in an attempt to saturate Boston with a Robert Frank revival and, in doing so, gain a little extra publicity...