Word: promo
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Dates: during 1990-1999
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...doubting the marketing acumen of the league, which uses regular N.B.A. staff members--not when Liberty (or Sting or Mercury) merchandise flies off the shelves and sports sections devote considerably more space to the summer league than they did to the A.B.L. Even Cavalli is sanguine about the promo power of the W.N.B.A. "When they ran those ads in May and June," he says, "I was getting one or two calls a week from people saying, 'Gee, I saw your ad on TV the other night. Looks really great.' I said, 'Thank you. We spent a lot of money...
YSHTTJOTW--You still have time to jump out the window. Signifies promo for the Jenny Jones Show...
...essential blamelessness of most mind-altering drugs and to make little distinction between plants like cocoa and plants like coca--at least in terms of their potential for abuse. Since his recent fame, Weil appears to have become a bit less public with beliefs like this; in promo spots for Weil's pbs specials, the word morphine on the book's dust jacket is conveniently obscured. In private, however, Weil continues to sound defiant. "My views about illicit drugs haven't changed," he says. "There are no good or bad drugs, just good or bad uses...
This, at least, is the impression a viewer gets after seeing the trailers--the two-minute previews--for this summer's major-studio films. For months these promos have clogged theaters, an early goad to the moviegoers' want-see. When a trailer works, it can give its film the hint of blockbuster. The Independence Day spot has done that and more. Its shots of citizens staring up at an ominous spacecraft became famous so quickly that it inspired a rival promo: a spaceship lands and disgorges the Brady Bunch for A Very Brady Sequel...
...what do you get for Forbes, the man who has everything? Product placement. Whatever else it was, the Forbes campaign was effectively a Forbes campaign, a six-month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well be worth more than the $30 million Forbes spent on the race. (Compare it, for instance, with the $150 million Ford Motors spent last year to relaunch the redesigned Taurus.) But to realize the advantage, Forbes may have to return full-time to publishing. In the first two months of this...