Word: promo
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Dates: during 1990-1999
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First, Pamela Anderson got a tattoo to advertise her upcoming movie, Barb Wire. Now Nike chairman Phil Knight has his own indelible self-promo. It's a "swoosh"-the Nike logo-on his left ankle. He was needled into it by young bucks at the shoe company, many of whom (no doubt counting on never being fired) also sport swooshes...
...novels and turning them into crap movies. Grisham flicks are guaranteed top stars. Idiots like me plunk down seven bucks thinking that this time will be different. This is the movie where John doesn't let us down, where he finally comes through with the suspense promised in the promo. But he always disappoints. Grisham gets our money and we're left empty, throwing popcorn at the screen. I refuse to think that the American people are best served by stupid pulp. John should realize he has an obligation to write above the lowest common denominator...
...promo begins with the swell of Coplandesque melodies. The camera pans over spacious skies, over purple mountains' majesty and amber waves of...tobacco. We hear the voice-over of a man, a simple farmer; we'll call him Merle: "Some things jes git better with time..." (more Copelandesque strains) Merle goes on to describe the painstaking process by which the "tobacco smooth enough to be Select" is cultivated and packaged. We follow the camera through Merle's tobacco fields to his barn, where another man cuts and dries the tobacco leaves. The crop will become Wintson Select's "Perfectly Aged...
...Everyone,'' he says. ``For our big promo, we're going to give Simoleons away to some average Joes at the Super Bowl. We'll check in with them one, three, six months later, and people will see that this is a safe and stable place to put their money...
...here at FM here at FM care, though. Really, we do. We're not just in it for the gratis goodies (though that Brady Bunch Movie promo lunch box sure kicks rerun butt!). In the commingled spirit of freebies, Condom Awareness Week and post-Valentine's Day amour, we have attached a free condom to every FM issue. If it's not there, question your roommates...