Word: promo
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Dates: during 1990-1999
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...American nose. More than 70 million fragrance strips have been bound into magazines, and in department stores spray-happy models are out in force. This month's Elle arrived for 14,000 upscale subscribers looking like a bulbous videocassette -- which in fact it was. Lauder had pouched its TV promo for SpellBound in a sort of marsupial setup...
Biggest Brewhaha Long the target of unions and minority-rights groups, Coors Brewing Co. acquired a new enemy with its popular promo for Coors Light, featuring a haunted house and the slogan "It Isn't Halloween Without the Silver Bullet." The National Council on Alcoholism and Drug Dependence described the ad's subliminal appeal to underage drinkers as "chilling...
...anything other than official business. The Goodwill Games, which have been plugged so insistently on Turner's TV outlets that some are calling them the Goodshill Games, do not qualify. "This is not a legitimate athletic competition," says an Administration official. "It's a Turner business promo. Why the hell should we do him any favors...
...competition is tough, but the Red Team has the edge in both cunning and sheer gall. It kidnaps a member of the Orange Team and delivers her, bound and gagged, aboard a clanging fire truck to the opposition. What a bold move! What a great promo! The playing fields of Lauder University have not witnessed its like...